Nike NOCTA: when the night sets the pace

Words, SVD. Photo, Nocta.

January 14, 2026.

Nike NOCTA embodies a very specific idea: designing apparel and footwear for those who live in constant motion, day and night. Born from the collaboration between Drake and Nike, the line draws inspiration from nocturnal energy, the discipline of relentless work, and a functional urban aesthetic that connects sports, music and the street.

NOCTA: Drake’s project with Nike

NOCTA officially launched in 2020 as a full Nike division created alongside Drake. The name comes from the Latin nox (night), directly referencing the Canadian artist’s nighttime creative process, as well as the culture of cities that shape his imagination: Toronto, London and Paris. For Drake, Nike has been a formative symbol since childhood, representing ambition, belonging and excellence.

Designed for those who are “on the streets all day, all night,” the project delivers functional sneakers and apparel built with high-performance materials and a restrained aesthetic dominated by black, white and subtle reflective details. Elements such as the CL (Copy Left) and AWR (All Wrongs Reversed) inscriptions reinforce the project’s conceptual identity.

Iconic drops

In footwear, NOCTA has left its mark with silhouettes that quickly became key references within Nike’s catalog. A clear example is the NOCTA Hot Step 2, an evolution of the original model that solidified the line’s visual language. Released in White, Black and Orange colorways, these sneakers stand out for their leather upper, technical perforations and a robust sole blending training and lifestyle codes. Other milestones include the NOCTA Glide x Drake, a more streamlined and futuristic silhouette inspired by basketball, and the NOCTA Air Force 1 Low SP. The latter was reimagined both in the emotional “Love You Forever” release—a personal tribute from Drake with a clean, minimalist aesthetic—and in the “Pink Foam” version, which pushed the Nike icon into a softer, more expressive territory without losing its urban edge.

Nike NOCTA’s apparel offering has also achieved a distinct status within the sportswear universe. From its 2020 debut, early collections set a clear direction: bomber jackets, pants and tracksuits inspired by Nike Tech Fleece defined the NOCTA wardrobe as a contemporary urban uniform, built for everyday wear and constant movement. Collections such as NOCTA Northstar and Chalet Polar expanded this vision with technical outerwear, thermal layers and silhouettes designed for cold climates, reinforcing the idea of total functionality without sacrificing a strong aesthetic identity.

Taken together, these releases have established NOCTA as a line with continuity, visual coherence and deep cultural relevance. Nike and Drake have successfully built a recognizable universe where athletic functionality and nocturnal narrative coexist naturally and ambitiously.

Discover Nike NOCTA at SVD

Nike NOCTA represents a new way of understanding sportswear. Explore the latest collections and standout models at SVD.